Web agency for tradespeople in Germany

About the Company

Wert.Codes — a web agency from Munich that creates websites that attract clients from Google for crafts businesses in Germany. We chose this niche because we are well familiar with the challenges and nuances of working with German craftsmen.

Not brochure websites, but working tools for generating inquiries.

We work with entrepreneurs who need a systematic result, not quick and cheap solutions.

Website Goals

Each website is designed with one goal — attracting clients. The structure, search engine optimization, and user behavior flow are all built around this goal.

A website should generate revenue, not just exist online. Minimalism in design accelerates understanding of value and leads the user to take action.

Our Approach

In our work, we do not use CMS, templates, plugins, or website builders. This provides maximum speed, control, and SEO efficiency.

Our core competency is managing user behavior on the website. We don’t just place blocks — we control how a person makes decisions on the page, without pressure or chaos.

Our style is clean code, high page loading speed, SEO as a foundation, as well as minimalism in everything. Mobile performance of our websites: 95+

We work with projects ranging from one-page landing pages to full-scale corporate websites with rich functionality and many pages.

The interaction between us and the client is always transparent: the client understands what is happening and why.

Ultimately, we evaluate each website based on three main criteria:

• Traffic - visibility in Google (impressions, clicks).
• Behavior - how users interact with the website (depth, time, structure).
• Conversion - inquiries, contacts, actions.

If a website does not grow in these metrics — it does not fulfill its purpose.

Our Results

You can evaluate our work using this website as an example:

SEO and structure:

• 3 full-fledged language versions were created, each with 10 pages — covering different customer segments.
• An SEO section was created: 8 articles, including 3 sales funnels.
• A tool was created that allows you to evaluate a website for free based on 5 key metrics.
• Google has indexed 54 pages — broad coverage of search queries.
• The website structure is fully custom, without using templates, plugins, or builders.

Growth:

• Increase in the number of sessions: from zero to 377 in 3 months.

Technology:

• Technically clean website with no console errors.
• Page loading speed according to Page Speed is optimized to 98 out of 100 on mobile devices. High loading speed = better user experience and priority in ranking.

About the Founder

I am Michael Pianykh, founder of Wert.Codes.

Web developer and project manager from Ukraine with a technical background in computer systems and networks and more than 15 years of experience in IT.

I entered the profession through engineering and project management. Behind me are years of practice in creating websites and interfaces, as well as more than 6 years of managing web and mobile projects — from idea to successful launch.

I am a father of three children, and responsibility is a daily practice for me. I apply the same approach to work: if I take on a project — I always bring it to a result. In the past, I was seriously involved in boxing — hence discipline, structure, endurance, and focus on the goal.

Conclusion

We take on a limited number of projects to deeply immerse ourselves in tasks and ensure a guaranteed result.

Our main goal is not just to create a website, but to accelerate the growth of your business.

If you need a website that consistently brings in new clients — let’s discuss your project.